Consumer Perceptions of Sustainability in the Cruise Industry
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- Created Date
- 2015-03-04
- Description
This thesis addresses the lack of available research regarding consumer perceptions of sustainability in the cruise industry. The study was conducted by administering an anonymous online survey with cruise message board participants and social media users. The survey was available to all consumers, including consumers who have not cruised. The survey focused on general reasons a consumer books a cruise, consumer travel behaviors, sustainability of the cruise industry, and sustainable factors that may impact a consumers’ choice of a cruise line. The goal of this research was to determine any patterns and trends that may emerge regarding consumer perceptions. The findings of the study showed cruise history and demographics have influenced consumer views on sustainability in the cruise industry.
- Creator
Ackerman, Lindsay Marie
- Contributing Institution
- Florida International University Libraries
- Subjects
- Consumer Perceptions
Cruise Industry
Hospitality
Sustainability
Sustainable Tourism
Tourism
Hospitality Administration and Management
Tourism and Travel
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- In Copyright:This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
- Chicago citation style
- Ackerman, Lindsay Marie. Consumer Perceptions of Sustainability in the Cruise Industry. 2015-03-04. Retrieved from the Digital Public Library of America, https://digitalcommons.fiu.edu/etd/1911. (Accessed March 29, 2024.)
- APA citation style
- Ackerman, Lindsay Marie, (2015-03-04) Consumer Perceptions of Sustainability in the Cruise Industry. Retrieved from the Digital Public Library of America, https://digitalcommons.fiu.edu/etd/1911
- MLA citation style
- Ackerman, Lindsay Marie. Retrieved from the Digital Public Library of America <https://digitalcommons.fiu.edu/etd/1911>.